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Are you a reader in Museum?
2017
Designer : Shuo Chen, Qiyun Liu, Hyerim Ju, Kawisara Anansaringkarn Poon​
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In this project, we started with the question of the authority of the museum; explored the relationship between the museum exhibits and the viewers. People often learn about art by reading the narratives of museum exhibits. After we actually visited the British Museum in London and the White Cube Gallery in London, the survey showed that most of the respondents seemed to spend more time on it. These texts outperform the artwork itself in the narrative depiction of the exhibits. We have questions about this - are these textual narratives possible to replace art?

So we built a museum of our own, by selecting different types of modern conceptual art and using text typesetting as a tool to present the concept of these artworks, the viewer will only open the text when entering the exhibition. At the end of the exhibition, we randomly placed photos of the conceptual art works we selected, so that the viewers could match the words they saw first. I think it's very interesting to convert text into the concept of the work itself and provide a new perspective to see if it can replace the artwork itself or if these concepts can be copied.

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Lobster Telephone, Salvador Dalí, 1936
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Orange Blue Sea, Ann Veronica Janssens, 2006
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The Acquired Inability to Escape, Damian Hirst, 1991
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